Metropolis of Bordeaux: a new anti-fraud campaign in public transport
"& Nbsp; We inform you ... You pay a third of the real cost of your trip & nbsp;". This is what we can read since this Monday, October 14, on the public transport network of the metropolis of Bordeaux. TBM is indeed launching a new communication campaign to fight fraud on buses and trams. Indeed, fraud represents a shortfall of nearly 8 & nbsp; million euros per year for the Metropolis.
In 2018, more than 4 million checks were carried out on the TBM network, i.e. more than 15,000 each day. & Nbsp; In that year, the fraud rate was 10.8% (down 1% from 2017).
Until October 27, four new posters are visible on board public transport and at stops. This campaign highlights new information such as the number of people checked each day on the network, the amount of the fine or the real cost of a bus and tram trip.
Why make users feel guilty, this campaign is unpleasant. Public transport should be free. They will surely be in a few years, with climate change, and new habits of movement, which it will be inevitable to put into action.