Municipales & nbsp ;: Bordeaux Now wants to "mourn the attractiveness at all costs"

Municipales & nbsp ;: Bordeaux Now wants to mourn the attractiveness at all costs

We and our partners use various technologies, such as that of cookies, and process your personal data, such as IP addresses and cookie identifiers, in order to personalize advertisements and content according to your centers of interest, evaluate the performance of these advertisements and content, and collect information on the audiences who viewed them. Click below if you consent to the use of this technology and the processing of your personal data for these purposes. You can change your mind and change your consent at any time by returning to this site.

Municipales & nbsp ;: Bordeaux Now wants to "mourn the attractiveness at all costs"
 By Mikaël Lozano & nbsp; | & nbsp; 10/03/2019, 3:50 PM & nbsp; | & nbsp; 1312 words

For several months, Bordeaux Now has been trying to stack documents. The movement founded by Bordeaux socialist elected official Matthieu Rouveyre, also vice-president of the Gironde Departmental Council, intends to play the role of agitator of ideas before the electoral campaign hardens as the municipal governments approach of March 2020. Politically speaking, the Socialist Party is heading "very probably towards a local convergence" with the ecologists led by Pierre Hurmic. Matthieu Rouveyre explains that he and Emmanuelle Ajon were commissioned by the national leadership to establish an agreement and try to take the town hall to the right, mission having received the approval of local activists. But for the time being, he brings the subject back to the themes that stir Bordeaux. After some tracks launched in real estate a few days ago, it was economy that was discussed yesterday Wednesday.

The nickname of "sleeping beauty" is no longer attached to Bordeaux today except by a few Parisian-centered actors. Regularly classified as the first destination envisaged by Ile-de-France executives in search of mobility, the city has seen a few big names in digital install teams and develop there more or less strongly. Betclic, Deezer, OVH, Ubisoft have notably settled there, attracted by a more relaxed job market than in the Paris region. Since then, this phenomenon combined with the rise of locally born actors has severely hardened the race for talent and led to a sharp rise in wages. Many SMEs have been talking about this double phenomenon for months. Matthieu Rouveyre and Cédric Montet, himself director of the company (ex-Libcast), took this starting point to extend to economic policy in the broad sense:

"We sought to measure the impact of these digital newcomers, of these arrivals accompanied by public money and by a strong political implication. By scanning in particular the information collected on professional social networks, we ended up with the conclusion that this attractiveness of Bordeaux has had more harmful effects than it has brought solutions for the local population. "

The members of Bordeaux Now claim that "no figure defends the attractiveness policy" carried out in particular under the metropolitan banner Magnétic Bordeaux and that the current municipality has not been able to provide it. Without condemning the efforts made in the past to restore color to the territory, but by launching an alert:

"This development was badly anticipated and too little supported. I do not deny that the arrival of certain companies could stimulate local sectors, but above all they brought in employees and generated more competition at the local level. We must now find solutions so that the unemployed in Bordeaux find a job, rather than continuing to import jobs. We must mourn the attractiveness at all costs. We are going into the wall if we do not change our development model Nowadays there is no examination of conscience, we prefer to put our heads in the sand like an ostrich. "

The document produced by the association compiles many figures. Matthieu Rouveyre and Cédric Montet highlight a few to support their point: 15% growth in the number of jobs in Bordeaux Métropole between 2007 and 2018 (i.e. 41,500 additional jobs), 8% increase in demography, i.e. three points less than the rest of the Gironde, 16% increase in rents between 2010 and 2018, 223 hours spent on average in traffic jams in 2018 by motorists ... "The growth in the number of jobs is twice as much significant than that of the number of inhabitants in Bordeaux Métropole. This discrepancy is explained by a housing policy unsuited to the development of the territory ", marked by" a deficit of housing offers, notably social housing ", the decrease in the number of small surfaces sucked in by Airbnb, and generating a gentrification phenomenon pushing the less affluent households several tens of kilometers from workplaces. "Between June 2016 and June 2019, the number of job seekers in categories A, B and C increased by 29,200, or + 4.6%. In the Metropolitan area, the increase is 4.5% and in Gironde, it is 5% ", adds Cédric Montet, citing the Pôle Emploi Observatory.

Cédric Montet and Matthieu Rouveyre (photo Agence Appa)

Bordeaux Now wants to promote "a peaceful development, partnership and shared, sustainable, even resilient". "Bordeaux Métropole concentrates 62% of the jobs in the Gironde, Bordeaux itself 43% of the jobs in the Métropole and we reach 60% if we add Mérignac to it, enumerates Matthieu Rouveyre. Today we reach 780,000 inhabitants, with a proportion 2.7 inhabitants per job. If it remains stable as it has been for the last 10 years, our territory will have between 1 and 1.3 million inhabitants in 2030. "

What alternatives are offered? The movement wants to anchor Bordeaux as "innovative on major transitions" and give priority to local territorial activities.

"We have to reinvent ourselves. Why not, for example, better structure a sector around the management and treatment of waste that generates local jobs? Why not create distribution centers to address the issue of parcel delivery urban and logistics hotels in the neighborhoods, from which fleets of clean vehicles could emerge? The public authority has the vocation to support this type of initiatives and, without doubt, to take some radical decisions. mutations since we can neither prohibit them, nor reject them as if they did not exist. On the other hand, we can make grow alternatives, like counter-models to uberization. "

Bordeaux Now puts forward several ideas such as the use of the tram at night to transfer goods to the city center, the deployment of high-capacity electric scooters, the proliferation of collective self-consumption projects ... It also claims that operations of metropolitan interest Bordeaux Inno Campus and Aéroparc are recalibrated and rearranged over time, without going as far as stopping these projects, as Vincent Feltesse claims.

The movement also insists on the consequences of the attractiveness identified outside the metropolitan perimeter. Considering that the installation of households outside the metropolis is "more undergone than chosen" today, taking the opposite view of the thesis defended by the geographer Martin Vanier, he evokes an "artificialisation of the soil in Gironde equivalent to the size of four football fields "and cites as an example the testimony of the mayor of Porcheres, in the Libournais, David Redon, abundantly reproduced in the document & nbsp ;:" These territories sees arriving a population which has the feeling of being downgraded and which arrives in municipalities where the equipment is much less numerous. For these sectors, it is a double punishment: not only are they sent suffering populations but in addition we consume their resources. "

Deeming "cosmetic" the first partnership relationships that the metropolis and the city engaged with other territories (Libourne, Marmande, Angoulême, Saintes ...), Bordeaux Now calls for concrete actions much more quickly with all geographic sectors who want it. And provides free access to its working document, in order to generate debate.

Follow La Tribune
Share economic information, receive our newsletters
Receive an email if someone replies to my comment.
Your email will not be displayed publicly
All fields are mandatory
Blasé citizen wrote on 10/04/2019 at 9:38:
"We must mourn the attractiveness at all costs. We are going to the wall if we do not change our development model"

Yes, but the politician is tamed to be elected and sold so, camped on the form he knows how to be attractive and attractive, his only skill in oligarchism, then it's another story ...

"mourning attractiveness at all costs": It will happen by itself. Just put a town hall on the left.
calm mornings wrote on 10/04/2019 at 6:44 am:
Bordeaux blah, blah ,.
What you need to read is actually, now that the attractiveness is "contract fulfilled" the taxes on new inputs will drop.
It deserves to be clearer and so fashionable. Tax, tax ....